At GCG it is our PHILOSOPHY that property management is a continuation of the process that began with the property’s development. It must be comprehensive if the property owner’s objectives are to be achieved. Leasing, tenant and merchant relations, accounting, operations, and marketing must be coordinated if a property is to realize its full potential.
Whether the property is an industrial flex-space, professional office, multi-family apartment, or retail project, long-term success can be achieved only through the success of its tenants and merchants. The manager and the tenant/merchant must work together from the beginning to develop a relationship based on trust and respect. They must work closely on merchandising, advertising, and the understanding of the operating requirements of the lease.
To promote the success of a property’s tenants/merchants the manager must above all else understand and utilize all of the resources available within the guidelines set forth by the owner. It is important to understand the Property Owner’s philosophy, and use that to guide the direction of the property.
Accounting and reporting systems that generate accurate and concise information, for both the manager and the owner must be utilized. These systems are essential to the management of a property, as they form the basis for analyzing results. With industry leading accounting and reporting systems in place the manager can utilize this historical data, as well as his/her hands on knowledge gained from working the property to make informed decisions and recommendations that will anticipate rather than react to changes. At Goodsitt Commercial Group we have instituted the necessary tools and practices into our organization to ensure a proactive approach to management versus that of reactive.
Physical operation is another area that is essential to the long term viability of a property. It is critical that a planned maintenance program, utilizing quality service contractors and cost effective methods, be an ongoing part of the manager’s responsibility.
The marketing of neighborhood and community centers includes marketing for both leasing and promotional needs. The property manager must work closely with the leasing team and the owner to determine the most cost effective marketing program for a particular property.
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